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Robert Hale, London - first edition, 1949. Hardcover with dust jacket. Previous owner's bookplate to ffep. Rubbing to rear jacket. VERY GOOD book in VERY GOOD dust jacket. Black cloth-bound hardcover, 8.5" x 5.5", with gold type to spine, & price-clipped jacket. The wider moral and social effects of advertising are subjected to a penetrating analysis. Written pre commercial-TV and www, astoundingly accurate.