UNDER THE RADAR, Talking to Today's Cynical Consumer

By: Jonathon Bond &

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UNDER THE RADAR, Talking to Today's Cynical Consumer by Jonathon Bond & Richard Kirshenbaum
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John Wiley & Sons, New York, 1998. hardcover with dust jacket. AS NEW book in AS NEW dust jacket. Light-blue cloth bound hardcover, 9" x 6", with gold type to spine, b/w illustrations, & jacket. Two 'hot-shot' New York ad-agency men offer a deeply probing and instructive look at the nature of advertising & marketing in the age of information overload.

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