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McGraw-Hill, Book Co., Sydney - reprint, 1996. softcover, 9 1/2" x 7. Book in AS NEW condition. This book is a Study Guide designed to reinforce the lessons learnt in Professors Stanton, Miller and Layton's book, 'Fundamentals of Marketing'. It guides the reader through a set of varied exercises that re-examine the textual material again and again from many points of view.