SALESMANSHIP

By: Charles Atkinson Kirkpatrick

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SALESMANSHIP by Charles Atkinson Kirkpatrick (Prof.)
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South-Western Publishing, Ohio -fifth edn, 1971. Hardcover with printed boards 9.5" x 6. Book in VERY GOOD condition. Brown endpapers. Written for students whose main iterest is marketing, this book is an introduction to the most significant promotional force of all - to influence, persuade, or lead others - personal selling.

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