THE DAY THE PIGS REFUSED TO BE DRIVEN TO MARKET, Advertising and the Consumer Revolution,

By: Robin Wright

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THE DAY THE PIGS REFUSED TO BE DRIVEN TO MARKET, Advertising and the Consumer Revolution, by Robin Wright
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Hart-Davis, Macgibbon, publishers, London - ISBN:0246105925, 1972. hardcover, 5½" x 8¾", with dust jacket. Original bookseller's label to jacket flap. VERY GOOD book in VERY GOOD unclipped dust jacket. This is a book about the way we have all changed in the last fifty years - growing richer, getting wiser from a new information system - and how those of us who try to sell things to the rest of us have failed to observe these changes. What we are talking about, in short, is a consumer revolution. It threatens to transform the pivotal relationship of our society, between business and the consumer.

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