COMMUNICATIONS GRAPHICS,

By: Matthew P Murgio

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COMMUNICATIONS GRAPHICS, by Matthew P Murgio
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Van Nostrand Reinhold Co, New York, 1969. hardcover, 9" x 11", with dust jacket. White-out to flyleaf (prev owner's name?). Wear at jacket spine. Ours is an ex-library copy in transparent protective covering, with usual stamps, stickers, barcode etc. VERY GOOD book in VERY GOOD unclipped dust jacket. A comprehensive guide to conceiving and implementing visual communication - a long-awaited breakthrough. It presents the "new language" of visual presentations for those in all sectors of the business and academic communities who are faced with today's information explosion. It discusses what to chart and when to chart, the pitfalls to avoid, the selection of a presentation medium, the use of symbols and pictorial elements, the effective use of colour, and the identification and evaluation of an audience. Highly illustrated in colour and b&w (photos, charts, artwork etc).

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