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Harper Collins, London - special overseas edition ISBN:0002559102, 1998. hardcover, 5½" x 8¾", with dust jacket. Short felt pen mark to bottom edges. VERY GOOD book in VERY GOOD unclipped dust jacket. Become an insider in one of the world's most successful marketers; glimpse at what drives their brand management teams; share their strategies for success in business and in life. As a brand manager, Charles Decker saw P&G wisdom at work from the inside. At the heart of this marketing giant are beliefs such as * Consumers buy products, but they choose brands. * Emphasise the solution, not the problem. * The code of business conduct: Do the right thing. (Memo writing is important!)