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William Heineman Ltd, London - reprint, 1979. Hardcover, 8¾" x 11", with dust jacket. AS NEW book in AS NEW price-clipped dust jacket. Liberally illustrated throughout with sample headlines. The skill of writing good headlines is a vital one for journalists and editors. It is much more than a happy knack; the writer must employ all the arts of compression, allusion and signal to make immediate sense, to attract the reader, and to tell the news. It is a skill than can be learnt. The author, Editor of The Sunday Times, London, shows how.