ADVERTISING PROCEDURES,

By: Otto Kleppner, in collaboration

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ADVERTISING PROCEDURES, by Otto Kleppner, in collaboration with Stephen A Greyser
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Prentice-Hall Inc, publishers, Englewood Cliffs, NJ - ISBN:0130180696 sixth edn, 1976. hardcover, 7¼" x 9½", with dust jacket. Packed book weighs 1½ kgs (3¼ lbs). AS NEW book in AS NEW unclipped dust jacket. This is a basic book on the management, planning, creation and use of advertising in its many forms. In a clear, crisp and lively style, it presents recent significant developments in advertising, against a background of findings that have proved valid over the years. It includes a new total view of advertising in light of today's attitudes, consumer trends, government controls, management pressures, and changes within the advertising structure. Media, Creativity, print production, retail, etc.

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