Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/International Student Edition

By: Belch, George E.; Belch,

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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/International Student Edition by Belch, George E.; Belch, Michael A
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Plano, Texas, U.S.A.: Irwin, 1995. Large paperback, Third editon, very good condition. 762 page inc index. 4to - over 9¾" - 12" tall. Paperback. Very Good. 4to - over 9¾" - 12" tall.

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