The Strategy of Distribution Management

By: CHRISTOPHER, Martin

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The Strategy of Distribution Management by CHRISTOPHER, Martin
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Heinemann Professional, 1990 (1986). Paperback. Cut to fep, title-page and contents page, o/wise good. Out of print. Part of The Marketing Series. Examines the "...managerial issues surrounding the creation and implementation of strategies that can lead to a greater cost-effectiveness in distribution". 182pp. ISBN 9-780434-902354.

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