Marketing the Arts

By: MOKWA, Michael P., DAWSON,

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Marketing the Arts by MOKWA, Michael P., DAWSON, William M. & PRIEVE, E. Arthur eds
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Prager, 1980. Hardcover. Good condition in dj. Provides "...a unique, comprehensive understanding of the theory and practice of marketing in the context of the arts". 286pp. ISBN 0030521416.

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