Issues in Advertising: The Economics of Persuasion

By: TUERCK, David G. ed

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Issues in Advertising: The Economics of Persuasion by TUERCK, David G. ed
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American Enterprise Institute for Public Policy Research, 1978. Hardcover. Ex-library, o/wise good (no markings to text) in dj. Examines "...the principal legal and economic issues that arise in the regulation of advertising by government". 284pp. ISBN 0844721271. 7542 .

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