Developing a Winning J.I.T. Marketing Strategy: The Industrial Marketer's Guide

By: O'NEAL, Charles &

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Developing a Winning J.I.T. Marketing Strategy: The Industrial Marketer's Guide by O'NEAL, Charles & BERTRAND, Kate
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Prentice-Hall, 1991. Hardcover. Cut to fep and half-title-page, o/wise condition vg in dj. Shows how to dramatically improve competitiveness in a global marketplace by implementing Just-In-Time (J.I.T.) practices. 224pp. ISBN 0-13-205303-9.

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