The Service Advantage. How to Identify & Fulfill Customer Needs

By: ALBRECHT, Karl &

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The Service Advantage. How to Identify & Fulfill Customer Needs by ALBRECHT, Karl & BRADFORD, Lawrence J
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Dow Jones-Irwin, 1990. Hardcover. Condition vg in dj. Practical guide that takes you step-by-step through a customer research program designed especially for service companies. 240pp. ISBN 1556232470.

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