The Practice Of Successful Advertising

By: COLEMAN, Loyd Ring

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The Practice Of Successful Advertising by COLEMAN, Loyd Ring
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Australia: Rydge's Business Journal, 1959. Valuable reference guide - advertising budget, product theory, planning, merchandising, selecting advertising agencies, writing copy that sells, public relations, printed material, psychology, management in advertising. 460 pages. Gilt titling on burnt-red coloured boards.. First Edition. Hard Cover. Very Good. 8vo - over 7¾" - 9¾" tall.

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