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Cumberland, Rhode Island, U.S.A.: Mit Pr, 1998. First softcover edition of this updated revision. Stiff illustrated wrappers, 322 pages including notes, bibliography, index. Slight dog-ear to a front corner. This updated edition of the award-winning biographical classic traces the evolution of McLuhan's theories and is the key to understanding this enigmatic media guru. 'After reading this book, you can't say McLuhan didn't warn us!' A tight, clean copy.. First Edition. Soft Cover. Very Good.