Murdoch Archipelago, The

By: Page, Bruce

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Murdoch Archipelago, The by Page, Bruce
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London, United Kingdom: Simon & Schuster Ltd, 2003. "As chief executive of News International, Rupert Murdoch controls a global media empire which boasts some of the major players in newspapers, television, publishing and the movie business. In the English-speaking world, and increasingly in "untapped" but potentially lucrative markets such as China, he wields an influence as political kingmaker second to none. How did he do it? How did this empire, a loose "archipelago" of media islands large and small, come to be so successful and influential. This investigation provides a rigorous analysis of the Murdoch empire tracing it back to Rupert's father, Sir Keith and forward to his sons Lachlan and James. Together their stories illustrate the development of a business method which democracies would be foolish to ignore.". First Edition. Hard Cover. New/New. Large 8vo.

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